Our owner and founder, Nick Hawley, started his career in nutrition as a warehouse employee at a nutrition bar manufacturer in Grand Rapids, MI. It was there he learned what it means to provide better service to customers from the ground up. He worked tirelessly, as he does now, as he also acquired a bachelors in Business Management and Supervision from Ferris State University. During this time, Nick married the love of his life and is now a loving father of their three young children. Within his first year at this manufacturer, Nick was promoted to Warehouse Manager and finally Warehouse Director before the business was purchased by a Canadian company in the health and wellness market. The economy collapsed in 2008 and the manufacturer had no choice but to close the doors and move the equipment to Canada. That company decided to keep Nick on board although his responsibilities of Warehouse Director would quickly be changed to US Sales Manager for their medical weight loss brand in the USA. For the next 4 ½ years, Nick traveled the country exhibiting at bariatric conferences, visiting clients, and building that company’s brand of weight loss products. It was over that time where Nick noticed an opportunity to help his clients even further while also becoming more entrepreneurial minded. His opportunity was to build a company which offered better services with Advanced Inventory Control to eliminate backorders for clients, one-stop-shopping, and the ability to private label with the highest quality look available.
DNA was born in August of 2010 and has earned continued growth and responsibility each and every year. Nick is DRIVEN to assemble the best turn-key private labeling nutrition company in the USA while eliminating ‘status quo’ service attributed to private labeling nutritional supplements. It is Nick’s expectation to service DNA’s clients immediately and around the clock to provide them a hassle free private labeling experience, and to build their brand instead of his own. DNA’s motto is “We are successful when you’re successful” rather than “We will be successful through you”.
Nick brought Cory onboard as his Director of Sales & Operations, as Cory brings 8+ years of Sales and Customer Service experience with him. Cory has a Bachelor’s Degree in Business Administration and Sports Management & has worked with professional companies such as the Detroit Pistons, Detroit Lions, Ticketmaster, etc. Cory’s skills in Customer Service and Sales are the highest in both integrity and timely manner, so it was only a no brainer, as the company has been growing rapidly because COVID-19 has disrupted other distributers supply, which has led to a significant demand in weight loss products and other supplements that we’ve been able to satisfy and fulfill.
Nick and Cory’s goal is simple; allow their clients to build their brand with our help in providing the most reputable formulations on the market and most importantly, on time. If you don’t believe DNA thrives on bringing you success, give Nick or Cory a call personally and put them to the test!